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#SDF2015 DESIGN FOR EQUITY  |  SEPTEMBER 12-25

Block Party
Saturday, September 12 - Sunday September 13, 10am - 6pm
Occidental Park, 300 Occidental Ave S. 98104

PARK(ing) Day
Friday, September 18, 10am - 7pm
Citywide

Conference
Saturday, September 19, 930am - 6pm
Seattle Central Public Library, 1000 4th Ave, Seattle, WA 98104

Partner Programs
Daily
Citywide 

Closing Party
Friday, September 25
Surface Theory, 536 1st Avenue South, Seattle, WA 98104 

Seattle Design Festival events are free and require no RSVP unless otherwise noted. 

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Saturday, September 19 • 1:30pm - 3:30pm
WORKSHOP - Design and Gender: Color Theory in Toy Design

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Gender segregation by color runs rampant in toy stores. Many of us have been raised in pink and blue culture, swaddled in either one shade or the other as infants, given heteronormative toys to play with, and surrounded by built environments visually coded with the gender norms given by our cultural history. In this fun workshop, you will take the role of the designer, playing with color to change the tone and messages of packaging, and then developing a toy for children of all genders. A short introductory lecture will provide the history and social backgrounds behind pink and blue culture, and we will approach current toy design and packaging with a critical eye. Come explore how gender norms and roles are supported and enforced through color and toy design during the Seattle Design Festival Conference.

Program Partners
avatar for Kristina Adams

Kristina Adams

Kristina is a service designer with a visual design background. She specializes in gender and design, and spent her MA at Goldsmiths, University of London, exploring the affects color and toy design have on children's gender norms and social expectations. She has exhibited her work and lectured internationally.


Saturday September 19, 2015 1:30pm - 3:30pm
Seattle Public Library - Central Library 1000 4th Ave, Seattle, WA 98104