Seattle Design Festival

Today, the field of design is in a renaissance period. While design has been contributing to solving complex issues for many years, in order for it to have an even greater impact, design should focus not only on the product or solution level, but it should transform at the system level, changing culture and therefore, society. In her session, Artefact's Masuma Henry aims to create awareness and share insights about the role of design in driving towards positive social and cultural changes. 

There are three main factors at play when designing for movements that lead to cultural and social change: Deep understanding of how design shapes individual behaviors, enabling a sense of agency and designing for action. Using global case studies as well as examples from Artefact’s portfolio of social impact projects, Henry will outline how design can create transformative experiences with deep social impact.